How neglecting day-to-day chores quickly turned into a unique business idea
Two years ago as I was launching my first business, and working 80-hour weeks, I realized something for the first time – my time was truly worth something. Not necessarily monetarily, but my free time began to hold great personal value to me, because I had so little of it left.
So little in fact that the day-to-day chores and household responsibilities began to pile up. The dry cleaning sat in my hamper and never got done because by the time I got home, every dry cleaner had closed.
To top it all off, I had shoes with worn soles that needed repair just sitting in my closet, I no longer had time to cook dinner at night, and my condo was constantly messy.
I’m usually on top of these sorts of things, but work and life became so busy that I had to start setting priorities. I still wanted to spend time with friends and family and have some sort of social life, so these were the things that I crossed off my list first.
I started thinking about how many other friends were in the same position – overworked, trying to keep up in a competitive job market, still trying to maintain some work-life balance. After realizing how precious time was, and how reluctant people are to waste their spare time running errands, the entrepreneur in me asked, “How do I fix the problem?”
The mission was simple. Make peoples lives easier. For me, that meant saving people time doing the errands they dread, while delivering the freshest and most engaging customer experience possible.
Two years later, Alfred was born – a 24/7 service for organic dry cleaning, shoe repair, and more, within the comforts of your own home. It’s the most convenient service of its kind, and one that I hope will improve other peoples lives as much as it has mine.
Matt Young, Founder & CEO
You know that feeling you get right before you open your presents on Christmas? We want you to feel that everytime you pick up your Alfred orders! Yea, you heard me – it’ll be like Christmas with every order!
Alfred is all about excellent customer service, and we want you to enjoy the little things in life. Why? Because you deserve it! We wanted to show our love for you – our amazing customers, so we thought we’d give you a little surprise with each order.
We joined forces with the Toronto Popcorn Company to let you guys experience crazy popcorn flavours such as blueberry, strawberry, and even cookies and cream. And trust me, each flavour will leave you drooling!
But Alfred doesn’t just stop there! We’ve been giving away bottles of Apothic Red with some orders. No, we’re not crazy, we just love our customers.
Looks like Christmas came early this year! Who knows what you’ll find next.
The winner of BILD’s 2010 Best Design Award is pushing the envelope once again. The introduction of River City Phase Three (RC3) is a game changer for condominiums across Toronto. With this asymmetrical design, in one of the fastest growing neighbourhoods in Toronto, Urban Capital has taken a bold move that will redefine architecture in Toronto.
But more than just design, Urban Capital and RC3 is elevating the resident experience in ways no other developer or condo has before, and that’s something we couldn’t be more excited about! Amongst the spectacular amenities, Alfred will be installing lockers within the building and providing its on demand butler services to residents so they can enjoy all the conveniences possible of condo living.
Alfred is about making peoples lives easier, so they can enjoy the things that matter most to them. With our 48-hour turnaround service for organic dry-cleaning, shoe repair, and more coming soon, residents of RC3 will have those conveniences 24 hours a day, from the comfort of their home. That way they can spend their time doing the things that matter most to them, like enjoying Corktown Common, one of the coolest parks we’ve ever seen!
We couldn’t be happier to be partnering with such a forward thinking developer, and look forward to servicing the residents of River City Phase 3 when they finally move in!
We are lucky to be based out of the Church and Wellesley village, in the heart of World Pride 2014.
This year, tens of thousands descended on the city to celebrate community, love and free expression. There were parades, musical showcases and art exhibitions all across the city to celebrate the special event that Toronto was selected to host.
Did you know that pride has existed in Toronto since the 1970′s? Early pride was much smaller of course and the spirit has only grown stronger as the years have passed. The Alfred team was front row centre and had a wonderful time meeting residents and travelers alike. Check out the great photos we took from World Pride Toronto below!
(Councillor Kristyn Wong-Tam pictured below with newly unveiled spectrum mural)
How often should you dry clean to maintain a polished look? Well, that really depends on you. Generally, you should dry clean your suits when they have odours, visible stains, or if you have been perspiring. The good news about the organic cleaning we do at Alfred is that you can dry clean more often as it is easier on your garments, the environment, and your health.
In between dry cleaning treatments, you can hang garments up to ventilate the fabric and use a brush on wool coats. Stains that require quick attention like red wine or curry, especially on light colored or silk fabrics, should be taken to be cleaned as soon as possible. Avoid remedies such as club soda and salt. Don’t rub a stain or put water on a fabric that can’t be washed in water (ties especially) – you’re just as likely to damage the fabric.
It’s a personal preference and everyone is different but the desired result is the same – to achieve that pressed and polished look. Always remember – When in doubt, ask Alfred!